There’s no doubt that mobile marketing is the future. In fact, for the first time ever, mobile internet usage has surpassed PC internet usage. So, what’s in store for marketing? Check out these mobile marketing trends from Entrepreneur.com.
The reach is massive, everyone is on Instagram and the only way to create a post that allows the user to engage is through a paid ad. The fact that you can't put a link in an Instagram post has frustrated marketers since the platform launched. Well, now you can, and if you want that ability you have to pay to play. Creative advertising content on Instagram will dominate the first half of 2016.
Mobile Video Ads
Mobile video advertising is growing quickly. As eyeballs shift away from the TV screen to the smartphone, advertising dollars are quickly following. The ability to not only capture a user's attention with a video, but also to redirect them to a website or an app plays a key role in the growth of the mobile video format. The mobile video market is expected to reach over $13 billion by 2020 and has already grown rapidly in 2015. The first half of next year will see this continued growth.
Mobile payments will gain a larger adoption among consumers in 2016. According to a report from Forrester, mobile-based payments in the U.S. are expected to reach $142 billion in volume in 2019. Brands and apps will integrate mobile payment features to appeal to the growing base of mobile-first consumers.
Proactive Personalized Information and Ads
Four of the largest players in the mobile space (Google, Bing, Apple and Facebook) have all been investing an enormous amount of time and resources into powering "virtual assistant" type technology. Google created Google Now, Bing has Cortana, Apple has Siri and Facebook is testing M. The goal of all of these companies is to become the best personal assistant you've ever had and in large part to provide personalized information and ads proactively before a user even makes a request. This represents a fundamental shift in the way we think about mobile marketing.